How to start a clothing line producing overseas?
The best answer to this question depends on the quantity you will start with.
If you are doing small quantity, then your cost of goods sold will be so high that your profit margin will be very low. The first question we need to address is what profit margin are you willing to accept? Your profit margin depends on your retail price. My experience is that if you are a start-up doing small quantity and you are price sensitive, then even if you do sell through 100%, your actual final profit will be so low that it does not make sense to do small quantity manufacturing anywhere in the world. The only way small batch manufacturing makes sense is if your retail price is very high.
For example, if you do small quantity T-shirts and the price per T-shirt is $7 - which is very high compared to T-shirts made in Bangladesh ($2) - but you sell that T-shirt for $60. Then you've got a good business case. But if you have to sell that $7 T-shirt for $15. Then you have a weak business case.
In any case I can help you think through the whole process of manufacturing low MOQ apparel, hats, backpacks, you name it in Vietnam. And I can help you do the financial projections to determine if your business idea has legs.
If you are doing small quantity, then your cost of goods sold will be so high that your profit margin will be very low. The first question we need to address is what profit margin are you willing to accept? Your profit margin depends on your retail price. My experience is that if you are a start-up doing small quantity and you are price sensitive, then even if you do sell through 100%, your actual final profit will be so low that it does not make sense to do small quantity manufacturing anywhere in the world. The only way small batch manufacturing makes sense is if your retail price is very high.
For example, if you do small quantity T-shirts and the price per T-shirt is $7 - which is very high compared to T-shirts made in Bangladesh ($2) - but you sell that T-shirt for $60. Then you've got a good business case. But if you have to sell that $7 T-shirt for $15. Then you have a weak business case.
In any case I can help you think through the whole process of manufacturing low MOQ apparel, hats, backpacks, you name it in Vietnam. And I can help you do the financial projections to determine if your business idea has legs.
My History in Vietnam Video
When I made my first video course I read from a script I wrote so forgive me if my voice and facial expressions seem uber serious and stoic. While I am very serious and passionate plus stoic, when you meet me in person I smile, laugh and try my best to make the journey of producing small MOQ apparel in Vietnam fun and happy. I hope you enjoy learning about my history in Vietnam and I hope to meet you here one day.
Allow me to ask you three questions.
The answer to the first question, will producing overseas lower your costs, is usually yes because of lower minimum wages in countries like Vietnam (Min. Wage is $200/month in Vietnam). It really depends on your quantities. Sometimes producing small quantity in countries where labor costs are low still does not make business sense. My expertise is helping people that have small quantity orders to produce in countries like Vietnam. In any case, I can help you figure out if it makes business sense and prepare you to work with factories in Vietnam based on my 14+ years experience here in Ho Chi Minh City.
My best advice is to have your tech packs ready and know exactly the quantity breakdown you want. This is how to start a clothing line producing overseas quickly. See my Quantity Breakdown List below.
I can introduce you to factories. Are you prepared? My concern is that if I introduce you too soon and you start working directly with the factory, you will have more questions than answers after meeting them. Often the factory will not follow up as promised because they sense that you are new to the game. I have seen it happen a hundred times. Are you ready to get insider advice on how to start a clothing line producing overseas before talking to the factories to get price quotes and samples?
- Will producing overseas lower your garment cost?
- Do you want to reduce your garment cost?
- Are you specifically interested to produce in Vietnam?
The answer to the first question, will producing overseas lower your costs, is usually yes because of lower minimum wages in countries like Vietnam (Min. Wage is $200/month in Vietnam). It really depends on your quantities. Sometimes producing small quantity in countries where labor costs are low still does not make business sense. My expertise is helping people that have small quantity orders to produce in countries like Vietnam. In any case, I can help you figure out if it makes business sense and prepare you to work with factories in Vietnam based on my 14+ years experience here in Ho Chi Minh City.
My best advice is to have your tech packs ready and know exactly the quantity breakdown you want. This is how to start a clothing line producing overseas quickly. See my Quantity Breakdown List below.
I can introduce you to factories. Are you prepared? My concern is that if I introduce you too soon and you start working directly with the factory, you will have more questions than answers after meeting them. Often the factory will not follow up as promised because they sense that you are new to the game. I have seen it happen a hundred times. Are you ready to get insider advice on how to start a clothing line producing overseas before talking to the factories to get price quotes and samples?
What does it take to meet a factory and sign a production contract within three days?
In short you will need tech packs, the right quantity per style and a downpayment. Have these three things locked and loaded before you approach a factory. If you apply this tip on how to start a clothing line producing overseas and have these three things, you can proceed quickly.
I know what stumbling blocks you will face and I can consult for you. Work with me and hit a home run your first time up to bat. There is a lot work though and since you are in the driver's seat you will have to make tough decisions. My job is to guide you, not make decisions for you. I make sure you are aware of all options and don't make catastrophic mistakes.
Contact me today to schedule a meet and greet chat using Calendly,
I know what stumbling blocks you will face and I can consult for you. Work with me and hit a home run your first time up to bat. There is a lot work though and since you are in the driver's seat you will have to make tough decisions. My job is to guide you, not make decisions for you. I make sure you are aware of all options and don't make catastrophic mistakes.
Contact me today to schedule a meet and greet chat using Calendly,
Books I Recommend For Fashion Start Ups
I wrote this book based on my experience in Vietnam working with clients as they met factories and started developing samples and quoting price. I cover 16 topics you need to know before engaging factories in Vietnam. Essentially there are 16 questions factories will ask and I prepare you to answer. You will know how to start a clothing line producing overseas. Click here to see the table of contents.

Shoe Dog is one book I could not put down. I can't recommend it enough for fashion start ups producing overseas. My favorite part of Shoe Dog is where Phil Knight (founder of Nike) talks about dealing with a Japanese businessman who was less than honest and Phil's Eagle Scout up-bringing was challenged as he had to fight fire with fire to deal with the Japanese manufacturer. I also love the story about how he made the quick decision to choose the name Nike and the swoosh logo. It's not what I imagined. I recommend this book if you want to know more about how to start a clothing line producing overseas. Buy read or listen to Shoe Dog on Amazon Kindle here.

UnLable is another book I could not put down. If you are a creative artist then you will resonate with this UnLabel. Marc Ecko started by copying comic books, then painting in his garage and then spray painting on jean jackets to promote his brand. My favorite story is how his team tagged the Air Force One with graffiti and did not get caught. I love his story about figuring out that his Hong Kong agent was way-overcharging him. I also love the story about the Jersey cops getting special gifts in the rough neighborhood where his first offices were. I will never forget the feeling he conveys getting his first big order at an apparel trade show. Read this before you spend your hard earned money to learn how to start a clothing line producing overseas. Preview on Amazon here.


Fashion Tech Packs Are Key for Fashion Start Ups
All the big names like Mango, Zara and Nike use tech packs when producing garments in foreign countries - it is an industry standard practice. A tech pack is a technical document that describes all the details of your garment. You will spend at least $500 per tech pack, but in the end, you will save $1,000s. Don’t waste your time or the factory’s time contacting them without tech packs. To create a tech pack correctly requires training and experience in garment technology. In another chapter I describe in detail what goes into tech packs. On this webpage I introduce you to fashion incubators and freelancers who can help you create tech packs. Trust me on this point, hire a freelancer, then your chance of getting it done right the first time is high. The quickest way to get accurate quotes and samples made is by having perfect tech packs prepared in advance.

A Quantity Breakdown List (QBL) is Critical for Fashion Start Ups
One of the most challenging aspects of overseas garment production is meeting minimum order quantities (MOQ). Fabric MOQ our the first order of business. This quantity breakdown list will help factories and me assess quickly the best way forward. I highly recommend you fill it in before approaching factories and or speaking with me for consulting. Let's schedule a time to talk on Calendly. I will help you fill it in.

Best Advice
Start with Tech Packs
Engineer your MOQs
Choose your QC Levels
Look Up Import Tax
Calculate Shipping Costs
Small Batch
Engineer your MOQs
Choose your QC Levels
Look Up Import Tax
Calculate Shipping Costs
Small Batch
Resources
Example Tech Pack
Quantity Breakdown List
Quality Control Checklist
1,000 True Fans
MOQ Engineering
Start-up Decisions
Garment Production Steps
YouTube Channel
Tradeshows
Tech Pack Templates
Blog
Quantity Breakdown List
Quality Control Checklist
1,000 True Fans
MOQ Engineering
Start-up Decisions
Garment Production Steps
YouTube Channel
Tradeshows
Tech Pack Templates
Blog
My Office